Occupancy vs. similar peers
Compare by portfolio size, building profile, care type, and region where the response base allows.
For U.S. assisted living, memory care & residential care
Large portfolios see the market clearly. Independent operators should not have to decide in the dark.
OccupancyPulse is building the quarterly benchmark for operators with 1–10 buildings—so you can see whether occupancy, rates, staffing, and concessions are moving with comparable communities before a gap becomes costly to recover.
The founding survey opens soon. No sales call—just the opening notice when it is ready.
Seniors-housing occupancy recovery
78.7 → 89.9%Source: NIC MAP press releases and trade-press coverage; reconstructed from press coverage. Coverage changes: pre-2020 points use the national seniors-housing series; 2020+ points use the 31 NIC MAP primary markets.
78.7%
2021 occupancy trough
NIC MAP, reconstructed from press coverage
89.9%
2026 Q2 occupancy
NIC MAP, reconstructed from press coverage
$19.84/hr
2024 nursing-assistant mean wage
U.S. Bureau of Labor Statistics, OEWS
The benchmark gap
Every empty unit is revenue that cannot be recovered later. Yet independents are still missing the comparison data behind the decision.
NIC MAP’s Actual Rates program requires operators to manage five or more properties. Existing research is often subscription-gated, member-gated, or written for investors—not the person who must set next month’s rates, concessions, and staffing plan.
01
Averages can hide a local gap
A national portfolio average cannot tell a smaller operator whether one community is keeping pace with comparable buildings—or quietly falling behind.
02
The useful detail arrives too late
Operators are often asked to book a product call before seeing the benchmark itself. OccupancyPulse shows the report structure upfront, before asking you to contribute.
03
Waiting has an operating cost
What are similar buildings charging? How long are they taking to hire? Which concessions are actually being used? Without a peer baseline, every quarter starts with the same unanswered questions.
Inside the free quarterly report
Five views that turn “are we behind?” into a decision.
See where your numbers sit before the next rate, hiring, or concessions decision. Each view is segmented only when enough responses support a responsible comparison; no individual community is named, ranked, or exposed.
Monthly rates by care type and state
See where asking-rate bands sit for assisted living, memory care, and residential care.
Caregiver turnover
Place your staffing churn alongside independent operators facing a comparable labor market.
Wage trends and hiring speed
Track wage movement, recent increases, and the time required to fill open caregiver roles.
Move-in concessions
Understand which offers peers are using—and where operators are holding the line.
Methodology & privacy
Transparent enough to trust.
The founding pulse uses a consistent operating survey each quarter. Responses are aggregated into peer groups, never published as individual records, and never attributed to an operator or community.
We never publish a figure built from fewer than 10 responses.
If a segment is too small, it is combined into a broader cohort or omitted.
01
Operator profileRole, portfolio size, building size, state, and care types.
02
OccupancyCurrent occupancy band and prior-year reference points for trend context.
03
PricingMonthly rate bands by care type and concessions offered recently.
04
WorkforceCaregiver turnover, hiring time, and recent wage movement.
05
Operating mixPrivate-pay share and the operational pressure ranked first.
06
Report deliveryEmail is collected separately so the completed benchmark can be sent to contributors.
Sample report preview
See the comparison before you contribute.
This mock page shows how a peer comparison could read. The values are deliberately illustrative; real report cuts will depend on the response base and minimum-cell-size rule.
Peer comparison: occupancy
Illustrative cohort: independent assisted living
Your community84%
Peer median87%
Upper quartile91%
Quarterly cadence
A repeatable pulse, not a one-off PDF.
The same operating questions return each quarter so independents can see direction, not just a frozen average.
Collect
The founding cohort submits the focused operating pulse.
Analyze
Responses are checked, grouped, and withheld where the minimum cell is not met.
Report
Contributors receive the benchmark and plain-English operating takeaways.
Collect → Analyze → Report → repeat next quarter
Founding cohort forming
The first independent baseline will be shaped by the operators who step forward now.
Get the opening notice, then help replace guesswork with a benchmark built around communities like yours. The first 500 qualified respondents receive the quarterly benchmark free every quarter, forever. The founding survey is for U.S. operators with 1–10 senior living buildings.
500
founding respondents receive the benchmark free, every quarter, forever
FAQ
Plain answers before you share anything.
Is the survey really anonymous?
Published findings never identify an operator or community. Contact email is collected for report delivery, while operating responses are reported only in aggregate.
Who sees the operating data?
The OccupancyPulse research process uses it to create aggregated peer benchmarks. We do not publish a figure from fewer than 10 responses, and no respondent is named in the report.
How often will the survey run?
Quarterly. A stable set of operating questions makes changes over time comparable, with focused additions only when an operator issue needs a closer look.
Who runs OccupancyPulse?
OccupancyPulse is an independent benchmarking initiative built for U.S. senior living operators with 1–10 buildings. It is not affiliated with NIC MAP or an operator chain.
What does it cost?
The first 500 qualified respondents receive the benchmark free every quarter, forever. The founding survey itself is free to complete.
When does the first report ship?
The date is not set yet. Subscribers will receive the opening date first, followed by the report schedule once the founding collection begins.
Prefer a reminder?
Get the next participation notice.
Not ready to contribute today? Leave your email and we’ll send the next survey notice. No sales call and no enterprise demo.
Email me when it opens
Opens the OccupancyPulse notification form in a new tab.